Page 10 - CEREC Q2 | 2014

8 | CERECDOCTORS.COM | QUARTER 2 | 2014
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as cerecdoctors, we are different.
We have a distinctive mindset, a
different way of thinking and a different
way of looking at dentistry. This gives
us an advantage when it comes to
marketing our practices.
And when it comes to marketing your
practice (especially marketing it online),
youabsolutelymustdifferentiateyourself
from your competition. You absolutely
must stand out from the dentist who still
takes conventional putty impressions to
fabricate single-unit crowns.
We forget that most potential patients
doing an online search
for a new dentist do
not even know
that same-day
crowns exist. In
my experience,
when they do
find out that you
offer them,
all they want to do is
talk about it.
As stated above, to stand out from
your competition on the Internet you
need to differentiate yourself from your
competition in general. Not only do you
need more than just a website, you need
a website that keeps visitors engaged.
Once you create that great, engaging
website, the easiest way to stand out
is to focus a lot of your attention on
your online “reputation.” In my many
conversations with dentists at my semi-
nars and consulting around the country,
I’ve noticed that this is an area that
has been largely neglected compared
to website design, SEO
(search engine optimiza-
tion), social media, PPC
(pay-per-click advertising)
Owning a CEREC is Different —
And What Sets Us Apart
S O C I A L M E D I A | | | B Y L E O N A R D F. TA U , D . M . D .
local business has become far more social
and farmore transparent than ever before.
As a result, competing successfully at the
local level will require you to establish,
guard and market your reputation with
nothing less than ferocious intent.
You must be proactive rather than reac-
tive. Your competition may well have
alreadybeguntofocusongettingpatientsto
leave positive feedback online. For a proac-
tive dentist, leveraging patient reviews is a
competitive advantage like no other.
Reputation marketing is the newest,
most powerful marketing strategy for
your dental office, period.
So, just how do you take advantage of
thisway to differentiate yourself fromthe
dentist in the same building or the
dentist down the street? I
have been consulting
with dentists on repu-
tation marketing for
years, and these are
the tips I recommend
that they follow to
take their practice to
the next level.
tip 1: Commit to making
reputation marketing a priority — your
office culture should revolve around
creating and upholding you practice’s
reputation. Don’t be afraid to maximize
on free social media platforms such
Facebook and Twitter to reach out to
patients and promote your practice.
tip 2: In order to get effective feedback,
you need to ASK for effective feedback.
Feedbackdoesn’tonlypertaintotreatment
but to a variety of aspects in your practice,
such as your team, technology and
painless injections – just to name a few.
“Reputation
Marketing” is the
act of establishing
and leveraging your
dominant, positive
reputation to attract
new patients to your
office. New patients
are the lifeblood to
any dental practice.
and other aspects of digital
marketing campaigns.
“Reputation Marketing” is the act of
establishing and leveraging your domi-
nant, positive reputation to attract new
patients to your office. New patients
are the lifeblood to any dental practice,
as there is only so much work you can
get out of the hygiene department. With
98 Google reviews and more than 1,500
reviews found online about my business,
I have hadmore than 400 patients in the
last three years tell me that they chose
my office because of the patient reviews
they found online.
Make no mistake: The landscape of