Page 6 - CEREC Q2 | 2014

de facto standard in CEREC training.
I’m also proud of the millions of dollars
that we have invested in keeping the
infrastructure of the website robust to
allow users to access the latest informa-
tion in CEREC technology with ease.
mf:cerecdoctors.comoriginally
offeredonemembershiplevel. next
camethementorgroupand, now, the
academymembership. explainthe
evolution.
sp: Essentially, we found that people
learn and absorb information in different
ways. Obviously, we have our Premium
membership, which allows users to access
the digital library, upload cases for evalu-
ation and participate in the discussions.
With a library ofmore than 1,300CEREC-
related videos, we have a ton of informa-
tion fromwhich members can access and
learn. Our Mentor Group virtually filled
up over night. This exclusive club nowhas
a long waiting list of members wanting to
join. Every year, close to 95 percent of our
Mentors rejoin the group. The Academy
membership allows users to have all the
benefits of the Premium membership as
well as access to monthly webinars from
some of the brightest minds in CEREC.
The goal is to allow members to access
more information and go deeper with
CEREC knowledge both online and at the
Symposium in Las Vegas.
mf:speaking of the symposium,
one of the prime benefits
for academymembers
is complimentary
admittance to the
annual scientific
symposium in las
vegas. whatwill
they experience
there that
isn’t accessible
to any other
audience?
dr.markfleming:
cerecdoctors.com
startedin2006.what
wereyourgoalsforthe
websiteatthattime?
dr. sameer puri: The goal
was to simply provide up-to-
date information to the
CEREC community. There
was no real source where CEREC users
could go to learn about new software
updates and trends in CEREC — as well
as new products that were being released.
What started as a simple video of the
CEREC screen designing a crown turned
into an online sensation. Today we have a
website with more than 1,300 videos and
almost 70,000 visits amonth.
With the initial interest in what we
wanted to do, we knew we had some-
thing that would help CEREC owners.
From there, we designed the website
and the dream started. I’m proud to
say that we have grown tremendously
and cerecdoctors.com has become the
Evolution of the CEREC Community
A Conversation Between Dr. Mark Fleming and Dr. Sameer Puri
sp: There is no doubt that we have
gathered some of the finest speakers
in not only CEREC, but in dentistry
in general to present at the cerecdoc-
tors.com Scientific Symposium. With
speakers such as Drs. Pascal Magne,
Stanley Malamed, Mike Skramstad
and Imtiaz Manji, just to name a few,
our goal is to provide a comprehensive
overview to what’s new and exciting in
the world of CEREC. But it’s not just
about the speakers. The camaraderie of
meeting up with fellow CEREC owners
in a vibrant city like Las Vegas will make
this the most anticipated CEREC event
of 2014 — not to mention the largest! As
mentioned, there is no additional cost
for Academy members to attend the Las
Vegas meeting.
mf: whatotherbenefitsdoacademy
membersreceive?
sp: Inadditiontofullaccesstothewebsite
and the video tutorials, admission to the
Scientific Symposium in Las Vegas and
monthly webinars, Academy members
also get access to patient education videos
aswell as a listing onour consumer-facing
website to promote their practice’s own
website. This has been by far our most
popular membership option because of
all the information that is provided as part
of the membership.
mf: whatisyourvisionforthe
futureoftheacademy?
sp: I think the yearlymeeting for Academy
members will continue to grow. We will
also continue adding to themonthlywebi-
nars for the Academy members. We also
will hand select those doctors who are
going to join the Mentor group from the
Academy. cerecdoctors.com is the only
organized CEREC community in the
world, and we have many different ways
that clinicians can become involved.
Aria Resort & Casino in Las Vegas,
site of the cerecdoctors.com
Scientific Symposium, Oct. 24-25.
For more information, visit
www.cerecdoctors.com/symposium
4 | CERECDOCTORS.COM | QUARTER 2 | 2014