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QUARTER 2
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family gets to celebrate together at the closing party.
ditolla:
As a main stage speaker at CEREC 27.5,
and the host of CEREC 30, I have a pretty good feel
of what it takes to keep thousands of dental profes-
sionals and their staff entertained and educated.
If someone suggests Dr. Phil as a speaker, as an
example, I can step in and make sure we don’t hire a
speaker dentists won’t be interested in.
WHAT CLINICIANS DO YOU EXPECT TO SEE AT SIROWORLD?
CEREC USERS ONLY OR OTHER DOCTORS AS WELL?
zimmer:
SiroWorld differs from the previously
hosted CEREC anniversary celebrations in that Siro-
Worldis thefirst eventof itskindtofocusonall aspects
of dentistry. Clinicians from all fields will attend this
event, including those specializing in CAD/CAM,
extraoral and intraoral imaging, implantology, ortho-
dontics, endodontics, hygiene, restorative, prosth-
odontics, perio/hygiene and so many others. Based
on the feedback from Dentsply Sirona customers, we
knew that the dental industry was lacking an annual
event that rejuvenates the passion of why people get
into the dental industry in the first place. SiroWorld’s
appeal is that it has something for EVERYONE in the
dental practice, is the only dental meeting where you
can learn from the greatest minds in all of dentistry,
and experience the best celebrity speakers and enter-
tainment. Truly, SiroWorld is so much more than just
a conference; it’s a life-changing event. If you don’t
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