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CERECDOCTORS.COM
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QUARTER 1
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2016
P R O F I L E
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W I T H M A R K F L E M I N G , D . D . S .
cerec is an integral to dr. kristine aadland’s vancouver, wash.-based practice,
which serves close to 4,000
patients. Here she shares what it’s like to have never had to practice dentistry without CEREC at her side.
Kristine Aadland, D.M.D.
Helping Patients Feel Well Taken Care of with High Customer Service
HOW LONG HAVE YOU BEEN IN PRACTICE?
I graduated dental school in 2006, and became an associate while
I was planning and permitting for my own practice. I was in my
own building by April of 2010 where I did a start-up literally from
the ground up. Time has gone by so fast.
HOW MANY OPERATORIES DO YOU HAVE?
I started with three operatories and, by 2014, I had completed
building out all seven operatories. Today, I am now trying to figure
out if I can squeeze in one more ;)
WHAT IS THE SIZE OF YOUR PRACTICE?
I guess that depends what you mean by “size” …
In terms of the size of my patient base, my latest number of
active patients is a little more than 3,900. I have recently brought
on an associate to help me maintain my growth and give my back
a break. I have worked hard and been fortunate to sustain an
average of 65 new patients a month. Our internal referrals have
been tremendous. A large part of that is because I use technologies
like CEREC that allow me to be efficient and consistently create
that “wow factor” for patients.
In terms of production/collections — which really only means
collections —we will do a little more than 1.5 million this year. I have
grownanywhere from22percent to28percent eachyear, andhope to
continue to do sowhile still maintaining a quality-over-quantity feel.
I always want patients to feel taken care of, and we cater to that.
It’s a constant balance of patient care, high customer service and
running a small business.
In terms of team size, today there are two doctors, three full-
time hygienists, three assistants in the back office, and two to
three people in the front office on an average day. All of our team
is cross-trained and help out in all areas. It is not unusual for an
assistant to go over a treatment plan or answer insurance ques-
tions, or for the front office to go back and help turn a room over if
our schedule is tight. It has not only made us incredibly efficient,
but it makes us a stronger team because we can all appreciate each
other’s job duties. Looking back on my original business plan and
vision, I was so sure that I would only have four people in the
